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“An undervalued share and an underestimated company, including by professional investors.” This is how Remo Rosenau from Neue Helvetische Bank describes Bobst. “This company has an excellent track record, it never stops innovating and its management is extremely competent,” continues the analyst. “Bobst is head and shoulders above the competition.”
The family firm from Vaud, currently being run by family heir Jean-Pascal Bobst, has a glowing track record. It has done brilliantly for the past five years, after surviving a delicate restructuring period in the shadow of the 2009 crisis. Last year, its turnover grew by 8.7% and its operating profit is currently close to 8%. In other words, Bobst easily dominates its segment; the machines sold by the Swiss manufacturer currently produce more than 50% of the world’s cardboard packages and plastic containers. In addition, they can be used to produce labels, bags, or adhesive strips.
In just a few years, this company from Mex, in the Vaud region, has totally revamped its production system. Two-thirds of its machines are now assembled abroad, in its factories in China, Brazil, Europe or India. In addition, Bobst is positioning itself as a pioneer in digital innovation: the myBobst platform allows its clients to order spare parts and to access technical advice – an optimised after-sales service that helps the Swiss firm to distinguish itself even further from the competition. It’s a winning strategy: the service sector currently makes up over a fourth of its revenues.